Driven by a blend of creative strategy and project ownership, this role involved shaping digital narratives and executing cross-functional campaigns for global brands and leading creators. Conceptualised and designed pitch decks for influencer and brand collaborations, working with creators such as Pamela Reif, Emilia, Millane, TingTing, Nona and Romina Palm, for brands including L’Oréal Men Expert, AMG Mercedes-Benz and Rimowa. Managed social media accounts end-to-end, covering editorial planning, content creation, publishing and community management. Took on project management responsibilities across multiple brands, including Brand Boodies and Rioca. Led UGC collaborations, handled PR and cooperation enquiries, and supported the development and execution of marketing strategies. Planned and executed the Rioca Pop-Up Tour 2025, coordinating internal and external stakeholders to ensure smooth delivery. Additionally supported Super Pop’s marketing initiatives through creative input and workshop content development.