Graduating as the top student in Fashion Journalism & Communication at AMD Akademie Mode & Design, I bring a unique, 360-degree perspective to the fashion and luxury ecosystem. My career spans the industry’s key verticals - ranging from retail activation for Puig’s niche and skincare portfolio (supporting iconic houses like BYREDO, Dr. Barbara Sturm, Penhaligon's, and L'Artisan Parfumeur) to digital sales management and podcast production at one of Europe’s top creator agencies, editorial journalism at Forbes DACH, e-commerce styling at ABOUT YOU, and social media strategy for OFFF Vienna. This versatile, cross-functional background allows me to seamlessly bridge creative storytelling, strategic brand positioning, and commercial execution.