Bridging creative direction and data-driven growth, this role focused on shaping the editorial voice of the Grow Beyond by Emilia podcast while scaling its digital footprint across social platforms. Responsible for the editorial development of podcast episodes for Grow Beyond by Emilia, including concept guidelines, episode structures and guest interview questions. Conducted topic and trend research aligned with target audience insights. Managed guest communication, briefings, scheduling and interview coordination, and developed guest line-ups for each season. Oversaw content approval and quality control prior to publication, as well as release planning and coordination. Led daily distribution of podcast short-form content on Instagram and TikTok, analysed performance metrics, and contributed to continuous optimisation through regular feedback and strategy calls.