Operating at the intersection of digital product management and content operations, this role focused on driving audience engagement and maintaining high editorial standards across premium digital channels. Produced and managed cross-channel digital content across websites and email marketing, ensuring high quality and editorial consistency. Led the end-to-end production of weekly and monthly newsletters, from reserach and visual sourcing to CMS maintenance, ad implementation, and audience engagement. In parallel, managed client-facing employer profiles, streamlined production workflows, and maintained performance tracking to continuously optimize campaign reach and traffic.