Operating at the center of agency agility, this role involved driving the execution of live brand experiences and translating creative concepts into engaging digital content. Supported the planning and execution of events including influencer meetups, product launches and promotional activations, handling logistics such as venue coordination, scheduling and on-site support. Assisted with post-event reporting and analysis. Contributed to social media management across Instagram and TikTok through content planning, creation and publishing, as well as community management. Supported photoshoots and video productions, including content editing for marketing use. Assisted in the planning and execution of marketing campaigns, coordinated with internal teams and external partners, and contributed creative ideas through regular brainstorming and collaboration.